What Is New Media?

New Media

is a term that encompasses many different types of

internet based communications

. This term emerged in the late nineties and thus is not so "new"; however, based on the rate of change in

communications technology

, "new" remains an appropriate adjective. There are no signs of stagnation in

digital innovation

to warrant a more novel designation.

New media

is quite similar to, and used rather interchangeably with,

digital media

,

electronic media

and

interactive media

. In a nutshell, it is the

digital delivery of content

over a network rather than in the form of a physical artifact.

By the very nature of this online delivery and consumption of content,

new media

lends itself perfectly to

interactivity

,

dynamic real time content production

and

social collaboration

. Therefore,

new media

is a term that embodies websites, rich internet applications (RIAs), social media, streaming audio-video content, mobile websites and applications and just about any other digital medium you can imagine.

Since

new media

casts such a wide net, it represents a consolidation of several previously distinct industries including:

software development

,

video game and movie production

,

television and radio broadcasting

,

telephone service

,

news delivery

, and especially

advertising, marketing and public relations

. This leaves a lot to keep abreast of; we'll stay on top of this so that you can run your business!